Paul Rice is President and CEO of TransFair USA, the only Fair Trade certifier in the United States. In 2000 he received the Ashoka Fellowship for his pioneering work in fair trade and in 2002 he was named by the Klaus Schwab Foundation for Social Entrepreneurship as one of the world’s top 40 Social Entrepreneurs. He has authored several publications including “Sustainable Coffee at the Crossroads.” Paul Rice talks about how fair trade can help align the interests of corporations and small farmers without sacrificing profitability. As companies look to reduce costs in an increasingly competitive world, the welfare of small producers can be marginalized. Rice describes how fair trade can empower poor farmers by giving them the opportunity to trade directly with buyers and earn a better price for their produce. Find the link to his video/audio on the same swebpage.
He says: ”That’s simple: we’re the only certifier of Fair Trade products in the US. In the coffee area, we have signed agreements with almost 300 coffee companies, including Starbucks, Sara Lee and Green Mountain”. (full text).
Paul Rice – USA
He works for Fair Traide Certified (TransFairUSA).
Click on this web page for his 7 minutes audio.
In a climate of increased consumer awareness and public scrutiny, reputation and brand image have never been more critical to the fortunes of multinational corporations. As a result, many are looking for business models that allow them to improve the social and natural environment in which they operate without hurting profits. Fair trade is one such model. Paul Rice analyses the burgeoning success of initiatives related to Corporate Social Responsibility (CSR) and assesses the impact fair trade has made in the market place. (full text).
Read in german: Wie Konzerne Imagepflege betreiben und damit noch verdienen.